The denim guide.
Everything you need to choose a fit, understand the cloth, and keep your denim wearing well for years. No magic claims — just how denim actually behaves.
Five ways to wear a leg.
Straight
Cut straight from hip to hem. The default — works on most bodies.
Slim Tapered
Close through the thigh, narrowing to the ankle. A touch of stretch.
Wide
High waist, column-straight leg. Long, easy drape.
High-Rise Mom
Sits at the true waist, tapers to a cropped ankle. Vintage cut.
Cargo
Relaxed with bellowed side pockets. Straight or harem leg.
Measure once, wear forever.
Lay a pair that fits you flat and measure the waist edge-to-edge, then double it. Compare against the size chart on each product page (we list waist, hip and inseam in both centimetres and inches, with US/EU/UK references).
- Between sizes? Size up for a relaxed feel, down for a closer fit.
- Rigid (non-stretch) denim relaxes about half a size with wear.
- Expect 3–5% shrinkage on the first wash — that is normal for natural cotton.
- Measurements are taken flat and may vary ±1 cm.
Denim weight, explained.
Lightweight
Shirts and hats. Soft from day one, easy to layer.
Mid-weight
Most jeans, skirts and the cropped jacket. Everyday denim.
Heavyweight
Cargo and the trucker. Stiff at first, breaks in to you.
Wash less, wear more.
The care label
- Wash cold, inside out, only when you really need to.
- Hang or line dry to hold the shape; skip the hot tumble dryer.
- Spot-clean small marks instead of a full wash.
- Natural indigo may transfer slightly when new — wash separately the first time.
- Store folded or hung; let damp denim dry fully before putting it away.